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EveryBody Deserves a Massage Week

July 12–18 is EveryBody Deserves a Massage Week, an annual celebration created by the Associated Bodywork & Massage Professionals (ABMP) to raise awareness about the many health benefits of massage therapy. While many people think of massage as an occasional luxury, it's actually one of the most effective ways to support overall wellness. From reducing everyday stress to easing muscle tension and improving mobility, massage therapy has become an important part of many people's self-care routines. Whether you schedule regular appointments with a massage therapist or enjoy the convenience of at-home massage technology, EveryBody Deserves a Massage Week is the perfect reminder to prioritize your well-being. Why Massage Matters Massage therapy offers benefits that extend far beyond helping you unwind. Research continues to show that massage can positively impact both physical and mental health. Some of the most recognized benefits include: Reducing stress and promoting relaxation Improving sleep quality Supporting healthy circulation Relieving muscle tension and stiffness Increasing flexibility and range of motion Helping manage chronic neck, back, and joint discomfort Encouraging faster recovery after exercise or physical activity Promoting an overall sense of well-being Whether you're spending long hours at a desk, recovering from a workout, or simply managing the demands of daily life, regular massage can help your body recover and recharge. A Tradition of Healing That Spans Thousands of Years Massage therapy isn't a modern trend—it's one of the world's oldest healing practices. For more than 5,000 years, cultures around the globe have used therapeutic touch to support health, improve mobility, and encourage relaxation. Ayurveda: The Origins of Therapeutic Massage Dating back to approximately 3000 BCE, Ayurvedic medicine in India combined massage with herbal oils and stretching techniques to restore balance throughout the body. Many of these principles continue to influence wellness practices today. Egyptian Reflexology Ancient Egyptians developed specialized hand and foot massage techniques that evolved into what we now recognize as reflexology. The practice focuses on applying pressure to specific points believed to correspond with different areas of the body. Shiatsu Massage Originating in Japan, Shiatsu uses rhythmic finger and palm pressure along the body's energy pathways to help reduce tension, encourage circulation, and promote relaxation. Its influence can still be seen in many modern massage chairs and recovery devices. Greek Contributions to Modern Massage Ancient Greek physicians—including Hippocrates, often called the father of modern medicine—recognized massage as an important part of physical recovery and overall health. Their scientific approach helped shape many of today's therapeutic techniques. Swedish Massage and Modern Therapy In the 19th century, Swedish physician Pehr Henrik Ling developed what became known as Swedish massage. By combining anatomy with structured massage techniques, he helped establish massage therapy as a respected therapeutic practice. Today, licensed massage therapists blend a variety of techniques to address individual needs—from stress reduction and athletic recovery to pain management and improved mobility. Massage Therapy Today Modern massage therapy has evolved into an evidence-informed wellness practice that complements many healthy lifestyles. People seek massage therapy for a variety of reasons, including: Office-related neck and back tension Sports recovery Pregnancy support Chronic pain management Stress reduction Better sleep Improved flexibility and mobility In addition to hands-on therapy, many people now incorporate massage technology into their daily routines, making recovery more accessible than ever before. Ways to Celebrate EveryBody Deserves a Massage Week Looking for simple ways to participate? Here are a few ideas: Schedule a Professional Massage Book an appointment with a licensed massage therapist who can customize your treatment to your goals, whether that's stress relief, pain management, or improved mobility. Practice Self-Massage Featuring: Hypervolt 3 Massager by Hyperice Simple self-massage techniques using massage balls, handheld massagers, or foam rollers can help reduce tension between professional appointments. Bring Massage Home Featuring: Quzy Neck Massager Massage chairs, massage cushions, foot massagers, and handheld massage devices make it easy to enjoy therapeutic massage whenever you need it. Even a few minutes each day can help support relaxation and recovery. Share the Gift of Wellness Give a massage experience or a wellness product to someone who could benefit from stress relief, improved comfort, or muscle recovery. Learn More About Recovery Use this week as an opportunity to explore how massage fits into a healthy lifestyle alongside movement, quality sleep, proper posture, and ergonomic support. Make Massage Part of Your Wellness Routine Massage therapy isn't just about feeling good in the moment—it's about supporting your body for the long term. Whether you're managing everyday stress, recovering after exercise, easing muscle tension, or simply looking to improve your quality of life, massage can become an important part of your wellness routine. This EveryBody Deserves a Massage Week, take time to invest in yourself. Your body works hard every day—and it deserves care, recovery, and moments of relaxation. Explore Relax The Back's collection of massage chairs, handheld massagers, foot massagers, and recovery products online or visit your nearest showroom to experience the benefits firsthand.