Move Better. Feel Better. Live Better.
For more than 40 years, Relax the Back® has been the wellness destination for people seeking relief from pain, prevention of future discomfort, and a healthier way of living.
With over 70 retail stores across North America, we provide more than products, we deliver personalized solutions, expert guidance, and a commitment to helping you livewellness®.

A concept designed to support your body and mind through every phase of daily life:
Visit Your Local Relax The Back
From the moment you walk in, our wellness-first approach guides you. Our knowledgeable team will greet you, ask a few simple questions about your needs, and walk you through live demos of key product categories, from ergonomic chairs and zero gravity recliners to sleep systems and recovery.
You’ll leave informed and empowered to make the best choice for you.
From Healing Roots to a National Wellness Movement
Relax The Back® was founded in 1984 in Austin, Texas by an osteopathic physician who wanted to make self-care and spinal wellness products more accessible to his patients. What began as a single store helping people manage back and neck pain quickly evolved into a specialty wellness retailer focused on pain relief, posture, and prevention. Recognizing the growing need for expert-guided comfort solutions, the company launched its franchise model in 1987, empowering passionate entrepreneurs to bring Relax The Back to their own communities. By 1989, the first franchise location opened — marking the start of a wellness brand built on education, expertise, and empathy.
