Privacy policy
Relax The Back Privacy Policy
Last Updated: October 2025
Relax The Back has created this privacy policy (the “Privacy Policy”) as part of our commitment to helping visitors and customers better understand our information gathering and dissemination practices for the Relax The Back website.
By using or accessing relaxtheback.com, you are accepting the practices described in this Privacy Policy.
Policy Regarding Minors
Relax The Back does not knowingly collect or solicit personal information from anyone under the age of 16 or knowingly allow such persons to register. If you are under 16, please do not attempt to use relaxtheback.com or send any information about yourself to us, including your name, address, telephone number, or email address.
If we learn that we have collected personal information from a minor under age 16, we will delete that information as quickly as possible. If you believe that we might have any information from or about a minor under 16, please contact us at customerservice@relaxtheback.com.
Privacy Policy
Your privacy is very important to us. This Privacy Policy describes how Relax The Back collects and uses the personal information you provide to us on our website: www.relaxtheback.com and other related sites directed to relaxtheback.com. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.
We reserve the right to change this policy at any time, which we will do through online posting or an email message sent directly to you.
Collection and Use of Personal Information
We collect personal information from you to provide an efficient, meaningful, and customized experience for you on the Relax The Back website.
We collect the following personal information from you:
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Contact information such as name, email address, mailing address, and phone number
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Billing information such as credit card number and billing address (processed securely by Shopify; we do not store full credit card numbers)
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Account information such as username, password, and preferences (order history, wish lists, marketing preferences)
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Device and browsing information such as IP address, browser type, operating system, referring pages, and time/date of visits
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Analytics and marketing data through Google Analytics 4, Klaviyo, Yotpo, and Elevar
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Customer service communications, product reviews, or inquiries you submit through our website or email
We use this information to:
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Fulfill your order and process payments
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Send order confirmations and shipping updates
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Respond to customer service requests and product inquiries
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Send you product updates, warranty information, or promotional communications (if you’ve opted in)
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Improve our website, marketing efforts, and customer experience
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Conduct analytics and business research
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Manage our business operations and protect against fraud
To review or update your personal information, please contact us at:
Relax The Back
4600 E. Conant Street
Long Beach, CA 90808 United States
PH: 800.222.5728
Email: customerservice@relaxtheback.com
Cookies and Other Tracking Technologies
Cookies are small text files stored on your computer that help us recognize you when you visit. We use cookies, pixels, and similar tracking technologies to:
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Keep track of your shopping cart and preferences
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Enable secure login and checkout
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Understand how visitors use our website (via Google Analytics 4)
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Provide relevant marketing and retargeting ads (via Meta, Google, and Klaviyo)
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Improve our content and site performance
You can disable cookies through your browser settings; however, doing so may affect the functionality of certain parts of our website.
We may also collect information through web beacons or pixel tags in our emails to track which communications are opened and clicked, allowing us to measure campaign performance.
Targeted Advertising
Relax The Back may use limited information, such as hashed email addresses or browsing behavior, to deliver personalized ads through trusted partners including Google, Meta, and Klaviyo.
You can opt out of targeted advertising by visiting:
For information about California privacy rights, please review our CCPA Privacy Policy.
SMS Marketing & Communications
By providing your mobile phone number and opting in to receive text messages from Relax The Back, you consent to receive recurring automated promotional and personalized marketing text messages (e.g., cart reminders, product updates, special offers) from Relax The Back at the mobile number you provided. Consent to receive these messages is not a condition of purchase.
Message frequency varies. Message and data rates may apply. You can opt out at any time by replying STOP to any text message received from us, or by contacting customer service. For help, reply HELP or email us at support@relaxtheback.com.
We do not sell or share your mobile number with unaffiliated third parties for their own marketing purposes. For more information about how we collect, use, and protect your personal information, please review the rest of this Privacy Policy.
Financial Information
All transactions on relaxtheback.com are processed securely through Shopify Payments or other approved payment providers. We do not store full credit card details in our systems.
Financial information is used solely to complete transactions and may be shared with payment processors and banks as necessary to process your order.
Information Sharing
We may share your personal information only as needed to operate our business, including with:
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Service providers who assist with order fulfillment, marketing, analytics, and customer support (e.g., Shopify, Klaviyo, Yotpo, Google Analytics, Elevar, shipping carriers, and promotional partners)
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Law enforcement or legal authorities when required by law or to protect our rights and the safety of others
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Business transfers in the event of a merger, acquisition, or sale of assets
We do not sell or rent personal information for monetary compensation.
Security
Relax The Back takes appropriate precautions to protect our users' information. Your account data is stored on a secure server behind a firewall.
All payment information is encrypted using Transport Layer Security (TLS 1.2 or higher). Access to personal data is restricted to authorized personnel only.
If you have questions about our security practices, contact us at customerservice@relaxtheback.com.
Links
relaxtheback.com may contain links to other websites. Relax The Back is not responsible for the privacy practices or content of other websites.
We encourage users to read the privacy policies of any linked sites that collect personally identifiable information.
Notices and Revisions
We may update this Privacy Policy periodically to reflect changes in our practices.
If we make material changes, we will post a notice on our homepage and update the “Last Updated” date above. Your continued use of our website after any changes signifies your acceptance of the revised policy.
Choice/Opt-Out
You may opt out of receiving marketing communications at any time by:
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Clicking the “unsubscribe” link in marketing emails
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Replying STOP to SMS messages
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Contacting us at customerservice@relaxtheback.com
Please include your full name, email address, and mailing address when submitting your request.
Contact Information
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with Relax The Back, please contact us at:
Relax The Back
4600 E. Conant Street
Long Beach, CA 90808 United States
PH: 800.222.5728
Email: customerservice@relaxtheback.com
