Invest in a Proven Wellness Brand Built on 40+ Years of Trust
Join the nation’s leading retailer in ergonomic wellness, sleep, and pain-relief solutions. Since 1984, Relax The Back® has helped millions of people live better through products that promote spinal health, comfort, and quality of life. As a franchise owner, you’ll be part of a legacy brand recognized for its premium product assortment, deep customer relationships, and commitment to total-body wellness.
Why Own a Relax The Back Franchise?
With decades of success in both retail and eCommerce, Relax The Back combines health, innovation, and lifestyle retailing for today’s wellness-driven consumer.
Offer a curated assortment of nationally recognized ergonomic furniture, Zero Gravity recliners, massage chairs, and sleep systems from the most trusted brands in wellness.
Own and grow your business in a protected territory market supported by our national advertising and brand recognition.
Our mission of LiveWellness® resonates with consumers seeking relief, recovery, and long-term health solutions.
We support our franchise owners.
Read how Relax The Back Corporate Supports Franchise Owners
Turnkey Store Development
Assistance with site selection, lease negotiation, and store design aligned with our premium brand aesthetic.
Training & Onboarding
In-depth programs covering product knowledge, customer experience, digital marketing, and business management.
Marketing & Digital Strategy
National advertising, website traffic sharing, paid media campaigns, and localized marketing support to drive both in-store and online sales.
Ongoing Operational Support
Dedicated Franchise Business Consultants and an experienced corporate team help you optimize performance and profitability.
How to Get Started
Becoming a Relax The Back franchise owner is simple and transparent:
Submit Your Inquiry
Complete our application to express your interest.
Initial Discovery Call
Connect with our Franchise Development Team to discuss qualifications and available markets.
Franchise Disclosure Review
Learn about investment details, operations, and expectations.
Meet the Leadership Team
Visit our corporate office or a flagship store for an in-depth discovery day.
Sign Agreement & Begin Training
Once approved, you’ll begin onboarding and training to launch your store.
Frequently Asked Questions
How much does it cost to open a Relax The Back franchise?
How much does it cost to open a Relax The Back franchise?
The total initial investment required to open a new Relax The Back franchise ranges from $190,250 to $392,310. This makes it one of the more affordable opportunities in the wellness-retail category.
What is the franchise fee for a Relax The Back location?
What is the franchise fee for a Relax The Back location?
The franchise fee for Relax The Back is $29,500, which grants entry into the brand’s full training, support and operations system.
Is the investment cost the same in all markets?
Is the investment cost the same in all markets?
No — the investment is presented as a range ($190,250 to $392,310) to account for variability in location costs, store size, build-out expenses, lease terms, and other market-specific factors.
What is included in the franchise fee and support package?
What is included in the franchise fee and support package?
With the franchise fee you receive:
- Access to “Relax The Back University” for ongoing training.
- Marketing support including digital marketing, SEO, PPC and local microsite establishment.
- Access to exclusive, trend-vetted products and seasonal catalogues to drive customer acquisition and sales.
- Ongoing coaching, regular store visits and operational support.
Does Relax The Back offer financing options for franchisees?
Does Relax The Back offer financing options for franchisees?
While Relax The Back does not provide direct financing, they do maintain relationships with third-party vendors to help potential franchisees secure funding (e.g., SBA loans, 401k/IRA rollover loans). Additionally, the brand is listed on the Franchise Registry, which can streamline SBA-backed loan approval.
Are there financial requirements to qualify for a franchise?
Are there financial requirements to qualify for a franchise?
Yes. Ideal candidates typically have:
- Minimum liquid assets of $100,000.
- Minimum net worth of $500,000.
These figures align with ensuring a franchisee has sufficient capital to support investment and operations.
Does Relax The Back offer any discounts for certain groups?
Does Relax The Back offer any discounts for certain groups?
Yes! Veterans are eligible for a $10,000 discount on the franchise fee in recognition of their service.
What are the typical cost components included in the investment range?
What are the typical cost components included in the investment range?
According to the Franchise Disclosure Document (FDD) Item 7 from Relax The Back, the investment estimates include:
- Initial franchise fee: $5,000 to $29,500.
- Real property improvements: $0 to $75,000.
- Rent/security deposit: $5,000 to $20,000.
- Equipment, fixtures & supplies: ~$33,230 to $47,960.
- Initial inventory: ~$17,500.
- Other inventory: ~$74,900 to $93,000.
- Training related expenses: ~$2,000 to $7,500.
- Grand opening expenses: ~$10,000.
- Insurance, signage, computer hardware and software, visual merchandising: each with respective ranges.
- Additional funds (6 months): ~$30,000 to $60,000.
Why is the cost for Relax The Back considered “low-cost” in the wellness industry?
Why is the cost for Relax The Back considered “low-cost” in the wellness industry?
The brand emphasises a business model with:
- A small store footprint (keeping rent lower).
- A minimal required staff.
- Strong purchasing power (better product cost and margins for franchisees).
These factors help lower ongoing operating expenses, making the investment more accessible and potentially more profitable.
How quickly can I open a Relax The Back franchise?
How quickly can I open a Relax The Back franchise?
While timelines vary depending on location, lease negotiation, build-out and permits, the brand estimates a typical timeline of 4 to 12 months from the signing of the franchise agreement to store opening.