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Join The Wellness Boom

How Much Does it Cost?

Relax The Back is a low-cost investment opportunity in the fast-growing wellness industry

For the last 38 years, Relax The Back has worked to keep the costs of owning a high-end, specialty retail store as low as possible. The Relax The Back mission to help as many entrepreneurs flourish in a business that truly helps people improve their overall quality of life continues – and today, there are many reasons why owning a Relax The Back franchise is more attractive than ever before.

The initial investment to open a new Relax The Back franchise ranges from $190,250 - $392,310, which makes Relax The Back one of the most affordable opportunities in the wellness industry. While the total costs are low, the ongoing expenses of running the business are also kept as low as possible to help increase profitability and deliver a bigger ROI.

These low costs are built right into the business model. Relax The Back stores require a small footprint, which reduces rent costs and you don’t need a large staff to handle your day-to-day operations. Because Relax The Back has enormous buying power, you get great rates on the products you sell in your stores – as well as great margins.

“We focus on the profitability of franchise owners,” says Bill McClymonds, VP of Franchise Development with Relax The Back. “Our average unit sales are very good and our stores are thriving in the health and wellness industry. We want our franchise owners to be as profitable as they can be – and by keeping the costs low and the business model simple, we’re able to produce really strong results. Even in the pandemic, when the rest of the economy was very uncertain, we had recovered quickly. We’re head and shoulders above the rest of the brands in this space.”

What Do You Get for Your Franchise Fee?

The franchise fee for Relax The Back is $29,500 and provides access to one of the most comprehensive training and support platforms in the entire industry. Here is what your franchise fee gives you:

Relax The Back University – Your ongoing training center that provides all the resources and knowledge you need to run your business.

Marketing support – Help you with everything from digital marketing, establishing your own local microsite, SEO, PPC, and much, much, more.

E-Commerce Store – The corporate site is a storefront that allows you to benefit from purchases made on

The Latest and Greatest Exclusive Products – Relax The Back monitors trends and buying behavior very closely. As a result, franchise owners benefit from always having currently relevant items in their store. Because Relax The Back products are vetted thoroughly, you can feel confident that your products will deliver on the promise you make to your customers.

Our Catalogue – Every year, Relax The Back digs deep into consumer analytics to produce a beautiful catalogue seasonally throughout the year that is sent to potential buyers. The ROI this catalog delivers to franchise owners is phenomenal as it helps drive sales and customer acquisition.

Ongoing Support – Relax The Back provides ongoing coaching, including regular visits to your store, to ensure that you’re hitting your goals and your business is running efficiently.

Financing Can Help Make Your Business More Affordable

While Relax The Back doesn’t offer direct access to financing, it has relationships with third-party vendors that can help you secure access to the funds you need to start your business. And there are many options available from SBA loans to 401K or IRA loans and more.

Relax The Back is listed on the Franchise Registry, providing you with a streamlined process for securing an SBA-backed loan. To provide additional assistance with the costs of your franchise, Relax The Back helps you negotiate the best lease for a store location as well as costs from your vendors. Let Relax The Back help you navigate franchise investment and financing options to get your store up and running at full speed as soon as possible.

Prime Real-Estate is Likely to Become More Affordable Post-Pandemic

One of the silver linings of the pandemic is that securing the perfect location for a new Relax the Back franchise may be more accessible and affordable in markets across the country. Landlords dealing with a surplus of empty properties may be more willing to negotiate fairer terms for new tenants. Relax the Back is here to help you capitalize on the advantages of today’s real estate market, and we have an entire team dedicated to helping our franchise owners secure the right location for the right price.

We Offer Discounts to Military Veterans

It’s no secret that veterans make exceptional entrepreneurs. Relax The Back is proud to offer a $10,000 discount on our franchise fee to make the path towards business ownership more affordable for our nation’s heroes.

Want a Deeper Dive into the Costs & Fees Associated with Owning a Relax The Back Franchise?

For a comprehensive overview of the costs and fees associated with owning a Relax The Back franchise, please review Item 7 from our most recent Franchise Disclosure Document below:

Ready to Open a Relax The Back Franchise?

If you’re ready to learn more about the Relax The Back franchise opportunity, fill out an inquiry form on this site, and a member of our team will reach out to you shortly.

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